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SBS names Mason VP & GM of NY stations

February 28, 2018 by Veronica Villafañe

Maire Mason - SBSSpanish Broadcasting System, Inc. (SBS) has hired Maire Mason as VP and General Manager of New York market stations WSKQ-Mega 97.9FM and WPAT-Amor 93.1FM.

She replaces Eric Garcia, who left SBS earlier this month to join Univision.

She’ll continue to be based in New York and will report to Albert Rodriguez, COO of SBS.

In taking over this role, she’ll lead the company’s NY-based sales teams across radio, digital and experiential marketing.

Mason most recently worked for Cumulus Radio as General Sales Manager, leading advertising sales operations in New York. She was previously Director of Sales and Marketing for Merlin Media LLC.

From 2010 to 2011 she was Director of Sales for Univision Radio. Before that, she was VP and General Manager of CBS Radio in New York.

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Filed Under: People, TV & Radio Tagged With: SBS

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here

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