Categorized | Digital, TV & Radio

Telemundo creates soccer content creator network to plug Russia World Cup

Telemundo Copa90Telemundo announced today it’s creating the first Hispanic soccer content creator network in the United States.

It’s partnering with British soccer fandom content creator Copa90 to launch the bilingual digital initiative in the U.S.

To get the ball rolling, Telemundo will conduct a nationwide search for bilingual soccer influencers they can train to effectively share their passion for the game on digital and social media.

This new content creator network will be called “El 12,” making reference to the “super soccer fans” as the 12th member of the teams they’re rooting for.

Details on how they’re reaching out to fans to participate, the selection criteria for the content creators and why Telemundo is launching the initiative are available on my story in Forbes.

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- who has written 4726 posts on Media Moves.

I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of IntersectionsSouthLA.org, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.

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One Response to “Telemundo creates soccer content creator network to plug Russia World Cup”

  1. John Doe says:

    Mexico no pasa la primera ronda….jaja

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Veronica Villafañe, Editor and Publisher

Veronica Villafane

I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. In addition to running Media Moves, which I founded in 2007, I'm a regular contributor to Forbes, writing about Hispanic media and entertainment. I am also a freelance writer, reporter and producer. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News, later becoming a digital media manager. I was president of the National Association of Hispanic Journalists from 2004 to 2006, and inducted into the Hall of Fame in August of 2016.
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