Categorized | Digital, TV & Radio

Telemundo creates soccer content creator network to plug Russia World Cup

Telemundo Copa90Telemundo announced today it’s creating the first Hispanic soccer content creator network in the United States.

It’s partnering with British soccer fandom content creator Copa90 to launch the bilingual digital initiative in the U.S.

To get the ball rolling, Telemundo will conduct a nationwide search for bilingual soccer influencers they can train to effectively share their passion for the game on digital and social media.

This new content creator network will be called “El 12,” making reference to the “super soccer fans” as the 12th member of the teams they’re rooting for.

Details on how they’re reaching out to fans to participate, the selection criteria for the content creators and why Telemundo is launching the initiative are available on my story in Forbes.

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- who has written 4807 posts on Media Moves.

I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of IntersectionsSouthLA.org, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.

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One Response to “Telemundo creates soccer content creator network to plug Russia World Cup”

  1. John Doe says:

    Mexico no pasa la primera ronda….jaja

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Veronica Villafañe, Editor and Publisher

Veronica Villafane

I'm an Emmy award-winning journalist, who's worked as an on-air reporter, anchor, writer and producer for Spanish and English-language television, including Univision, Telemundo, CNN en Español, Fox 11 News in Los Angeles and the San Jose Mercury News, later becoming a digital media manager. I write about Hispanic media and entertainment as a regular contributor to Forbes and also freelance as an editor, reporter and producer for other media outlets. I'm a former president of the National Association of Hispanic Journalists, inducted into the Hall of Fame in August of 2016.
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