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Telemundo creates soccer content creator network to plug Russia World Cup

February 7, 2018 by Veronica Villafañe

Telemundo Copa90Telemundo announced today it’s creating the first Hispanic soccer content creator network in the United States.

It’s partnering with British soccer fandom content creator Copa90 to launch the bilingual digital initiative in the U.S.

To get the ball rolling, Telemundo will conduct a nationwide search for bilingual soccer influencers they can train to effectively share their passion for the game on digital and social media.

This new content creator network will be called “El 12,” making reference to the “super soccer fans” as the 12th member of the teams they’re rooting for.

Details on how they’re reaching out to fans to participate, the selection criteria for the content creators and why Telemundo is launching the initiative are available on my story in Forbes.

Filed Under: Digital, TV & Radio Tagged With: El 12, Telemundo

Reader Interactions

Comments

  1. John Doe says

    February 12, 2018 at 6:45 AM

    Mexico no pasa la primera ronda….jaja

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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