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Antonio Guernica

Entercom names Guernica GSM of El Zol 107.9 FM

August 14, 2018 by Veronica Villafañe

Antonio Guernica is back in the media business. He has started a new job as General Sales Manager for Entercom’s Spanish format radio station El Zol 107.9 FM in the Washington, DC and Baltimore markets.

This new role marks Guernica’s return to the DC metro area, where he launched Univision affiliate WMDO (then Spanish International Network) in the early 1980’s, and ran the station as President of Los Cerezos Broadcasting Company. That station was sold to Entravision and is now a Unimás affiliate.

Guernica spent the past two years working as a financial advisor at Merrill Lynch.

He was previously Station Group Manager of the Media Vista Group, responsible for Univision, UniMás and Azteca América affiliates in the Ft. Myers-Naples market, and Univision Minneapolis and Kansas City, as well as their digital properties.

Guernica was VP and General Manager for Entravision’s Orlando station cluster from 2001 to 2011 and VP and General Manager of Mega Communications from 1998 to 2000.

He was General Manager of Univision Chicago, where he directed the transition of WGBO from an English independent to a Univision owned and operated station.

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Filed Under: People, TV & Radio Tagged With: Antonio Guernica, Entercom

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here

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