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Fran Mires

Mires returns to U.S. Hispanic market as BMG’s VP of creative development

January 10, 2019 by Veronica Villafañe

Former Telemundo exec Fran Mires has been hired as VP of creative development for the Broadcast Management Group, based in Miami, where she’ll open an office for the company.

She’ll be developing original broadcast, digital and OTT programming for networks and companies, focusing on the U.S. Hispanic and Latin America markets.

Mires created, launched and oversaw several Telemundo network programs in the 1990s, including the once number one afternoon magazine “Ocurrió Así” and morning show “Primera Hora,” both of which were canceled and eventually replaced with other shows. “Ocurrió Así” ran for 11 years.

“It feels great to get back to the Hispanic market, which is home to me. I began with ‘Ocurrió Así’ in 1990. It’s full circle,” she tells Media Moves.

Mires went on to help launch CBS Telenoticias, the first Spanish-language 24-hour news network for both the U.S. Hispanic and Latin American Markets, and later, MGM Latin America’s Casa Club TV, creating and producing their original series.

Most recently, she spent 12 years with Middle East Broadcasting Networks, where she created, launched and managed production operations for 3-hour daily news and information magazine “Al Youm,” airing in 22 Arab nations.

Filed Under: People Tagged With: Fran Mires

Reader Interactions

Comments

  1. KATHERINE SOFFIA says

    January 11, 2019 at 7:56 AM

    CONGRATS FRAN!!! Very well deserved!

  2. Alexis Brito says

    January 11, 2019 at 1:15 PM

    Congratulations Fran! Wonerful executive to work for and with. Fran believed in me and I never let her down. A welcome home party is due. Love you!!!!

  3. Mary Jo says

    January 11, 2019 at 3:09 PM

    Congratulations

  4. Berta Castañer says

    January 13, 2019 at 5:49 AM

    Congrats Fran! Miami will be happy to have you back

  5. MARLON VENERIO says

    January 14, 2019 at 8:44 AM

    Amazing news Fran, congrats!!!
    I see many more achievements coming to the Hispanic market.

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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