Free from the weight of debt and bankruptcy, and under new management, LBI Media, the parent company of Estrella TV network, is looking to improve its image and make a fresh start with the rebranding of the company and new programming.
Effective this week, the multi-platform, Spanish-language media company has been renamed Estrella Media, erasing the name of the founding owners – Liberman – the L in LBI (Liberman Broadcasting), who no longer have a stake in the business.
In addition to Estrella TV network, Estrella Media owns and operates 10 television and 16 radio stations.
According to Peter Markham, who took over as CEO of the company in October 2019, the rebrand was necessary.
“We had to evolve the perception of this company from the external world… and embrace a community-first approach to running this company.”
For more details on the company’s new logo, vision, business strategy and interview with Markham, check out the story on Forbes.