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Miriam Arias - Snapchat

Telemundo launches English-language version of “Politi¿QUÉ?” series on Snapchat

September 3, 2020 by Veronica Villafañe

Multimedia Journalist Miriam Arias is the host of Telemundo’s English-language version of its social first political-based informational series “Politi¿QUÉ?” on Snapchat.

Telemundo launched the new initiative today, as part of the network’s efforts to reach a younger audience and provide resources to encourage voter turnout in this year’s election.

According to the company, the short-format digital series “explains the political process in simple terms” and is part of Decision 2020, its non-partisan multiplatform news and civic engagement initiative to provide Latinos with comprehensive news, information and resources to engage in this year’s presidential election cycle.

“Politi¿QUÉ?” will cover a wide range of topics including explainers on the Electoral college vs. Popular vote, why we vote on a Tuesday, as well as polls on trending topics.

New episodes will air every Thursday through October 29 and will integrate Snapchat’s civic tools to help users register to vote.

As background to this initiative, Telemundo shared the following data: “Snapchat reaches 90% of all 13-24 year-olds in the U.S. – more than Facebook, Instagram, and Messenger combined – and 75% of all 13-34 year-olds, and more people in the U.S. than Twitter and TikTok combined. Of the 100 million Snapchat users in the U.S., 80% are of voting age, 18 or older, and 300-500,000 Snapchatters turn 18 each month. More than half of the U.S. Gen Z population is watching news content on Discover.”

Filed Under: People Tagged With: Miriam Arias, Telemundo

Reader Interactions

Comments

  1. James says

    September 3, 2020 at 9:50 PM

    A botar dinero!!!! Quien fue el @#%@€ que se le ocurrió esta estupidez…es un engaño que los jóvenes en su gran mayoría de 13 a 24 ven noticias!!! Si no pregúntale a Justin Bieber!!!

  2. Prince says

    September 4, 2020 at 5:12 PM

    James Sa tienes toda la razón.
    Aunado a eso, ya sabemos que noticias de interés para Telemundo, es solo inmigración ilegal y todo lo que sea la voluntad de los demócratas… Y por supuesto, eso incluye buscar y decir cualquier cosa que para ellos afecte a Trump y a los respublicanos.
    En vez de Politiqué.. se podria llamar INDOCtrIné. A ellos no les va a importar el rating o el éxito que tenga o no ese programa, la cuestión es promover la propaganda de los liberlaes demócratas cueste lo que cueste, e indoctrinar aunque sea a un joven o a los más que pueda.
    Es una lástima a lo que se ha rebajado el casi extinto “periodismo” en estos tiempos. Y ano parece importante el buscar la verdad, denunciar a los que haya que denunciar (sin importar su alineación y creencia) e informar de lo que haya que informar, sin importar que beneficie a los que no son de su misma ideología. Es más propaganda y agitación… y más INDOCtriné…

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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