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Rene Santaella

Estrella Media hires Santaella as EVP, Digital and Streaming Media

October 13, 2020 by Veronica Villafañe

Estrella Media has hired former Sony and Disney executive René Santaella to promote growth and overhaul the company’s digital division.

Santaella was brought on board as EVP, digital and streaming media, a newly created position.

Effective immediately, Santaella will be tasked with leading the digital transformation of Estrella Media’s driving strategy, building operations and generating new revenue initiatives.

Prior to joining Estrella Media, he was the SVP, head of ad sales and operations at Sony Pictures Television Digital Networks, where he built Sony Crackle into the free ad-supported streaming network that produced the Emmy-nominated hit, Comedians in Cars Getting Coffee.

He also managed ad sales, operations and strategic initiatives and led the creation of a premium video network for advertisers targeting a large audience of “connected gamers” that included PlayStation Store, PlayStation Vue, Funimation, Pluto TV and Crackle.

Before Sony, Santaella was director of ad sales marketing for Disney Interactive, leading digital and cross-platform advertising and integrated marketing solutions across the company.

Filed Under: People Tagged With: Estrella Media, Rene Santaella

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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