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Julieta LaMalfa

Canela Media names Julieta LaMalfa as CFO

September 30, 2021 by Veronica Villafañe

Julieta LaMalfa has been named Chief Financial Officer at Canela Media.

Prior to joining Canela Media, LaMalfa spent more than six years as Director at Stout Risius Ross, where her responsibilities included developing financial models to quantify and assess lost profits and company value.

She previously held leadership positions at Grant Thorton LLP and Huron Consulting Group, serving clients operating in the manufacturing, telecommunication, healthcare, energy, and financial services industries.

According to Canela Media founder & CEO Isabel Rafferty, LaMalfa was brought on board “to drive unparalleled growth and expansion,” as someone “with experience in rapidly scaling businesses.”

Earlier this year, the company hired Mario Torres to launch the Canela Music division and Germán Palomares Salinas as Country Manager/VP of Sales in Mexico.

The company launched streamer Canela.TV in May 2020 and the 30-minute live Spanish-language weeknight newscast “Canela News” in March 2021.

Filed Under: People Tagged With: Canela Media, Julieta LaMalfa

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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