ESPN has promoted Freddy Rolón from VP to SVP of Programming and Scheduling.
Rolón is responsible for leading the overall content strategy and schedule for ESPN’s linear networks, including ESPN, ESPN2, ESPNU and ESPNEWS. He’ll also continue to oversee all aspects of the ESPN Deportes’ linear and digital business.
During his tenure at ESPN, Rolón has played an integral role in the development of the company’s content strategy to reach bilingual Hispanics consuming sports content across all of ESPN’s English-language platforms.
Rolón joined ESPN in 2004 as Senior Manager of Marketing for ESPN Deportes and has spent his entire career with the company.
He worked his way up the ranks to several senior management roles before becoming VP& General Manager of ESPN Deportes in 2016. Rolón held that position until 2020 when he was named VP of Programming and Acquisitions at ESPN.