• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
MENUMENU
  • About
  • Send News Tips

Media Moves

Covering Latinos in the Media Industry

MENUMENU
  • Home
  • About
  • Send News Tips
  • People
  • TV & Radio
  • Programming
  • Print
  • Digital
  • Job Board
  • Archives
Impremedia - My Code

Impremedia acquired by My Code

May 11, 2022 by Veronica Villafañe

Impremedia has a new owner, effective immediately.

My Code has acquired a majority ownership interest in the parent company of La Opinión in Los Angeles, El Diario in New York, La Raza in Chicago and La Opinión de la Bahía (formerly El Mensajero) in San Francisco.

The companies did not provide financial details of the transaction.

Impremedia is My Code’s second content platform. It also owns Hip Latina.

Impremedia, created in 2003 with the merger of La Opinión (founded in 1926 by Ignacio E. Lozano, Sr.) and El Diario with the idea of creating the largest Hispanic newspaper chain in the U.S., did a series of quick acquisitions of smaller newspapers to grow its network, but ultimately was hit hard by the downturn in the newspaper industry and the recession.

The beleaguered company was acquired by a subsidiary of Argentina’s La Nación in March 2012. But labor turmoil and financial problems plagued the media company for years as restructuring, pulling the plug on print publications and layoffs shrunk the size of its staff.

Iván Adaime, CEO of Impremedia, will continue to lead Impremedia’s media brands.

According to a My Code statement, “all of Impremedia’s employees have been asked to continue with the company and help drive an exciting next phase of growth in civic journalism, local and national service and digital expansion.”

Impremedia has a series of digital media outlets that include Solo Dinero, Siempre Auto, Comedera, Estar Mejor, Bien Bonita, No Muy Caro and La Vibra. According to the company, these brands attract more than 35 million monthly users worldwide.

Filed Under: People Tagged With: ImpreMedia, My Code

Primary Sidebar

Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
Alice Solis

Alice Solis named regional VP of Sales of Telemundo’s Arizona and El Paso stations

March 23, 2023

Tsi-tsi-ki Felix

Anchor Tsi-tsi-ki Félix exits Entravision San Diego

March 22, 2023

Alexa Rodriguez

Alexa Rodríguez upped to news director at WNJU

March 22, 2023

Maria Elena Ponticiello

Meteorologist María Elena Ponticiello joins Univision Chicago

March 16, 2023

Annabelle Sedano

Annabelle Sedano crosses over from Univision 34 to NBC4 as weekday anchor

March 15, 2023

VIEW ALL ARTICLES

Secondary Sidebar

Media Moves is a mission-driven digital publication aimed at raising the visibility of Latinos in the media. Since its inception in 2007, the site has covered thousands of stories. To keep moving forward, we need your help. That’s why we launched a crowdfunding campaign.

Learn more about why Media Moves needs your support here.

You can contribute to the campaign clicking the button below.

SUPPORT MEDIA MOVES
Get the week’s stories in your inbox. The Media Moves Wrap newsletter is sent Friday mornings.
SUBSCRIBE
Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
Copyright © 2023 Media Moves · All Rights Reserved | Terms of Use | Privacy Policy