Estrella Media has upped René Santaella to Chief Digital and Streaming Officer.
Most recently EVP, Digital & Streaming Media, Santaella was brought on board in 2020 to build the company’s new digital organization and launch streaming and AVOD platforms.
Under his leadership, the company launched the EstrellaTV App in 2021 and introduced four FAST channels, including EstrellaTV, Estrella News, Estrella Games, and the newly announced Cine EstrellaTV.
Before Estrella Media, Santaella was SVP, Head of Ad Sales and Business Operations at Sony Pictures Television Digital Networks. He previously worked for Disney Interactive as director of ad sales marketing.
