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Oswald Mendez

Oswald Méndez named CMO at Canela Media

September 23, 2022 by Veronica Villafañe

Canela Media has named Oswald Méndez to the newly created position of chief marketing officer.

Méndez will lead all customer-centric strategies and programs to drive Canela Media’s growth through cross-cultural Latino audiences in U.S. and Latin American markets. He’ll also oversee all marketing and publicity for the company.

Méndez was most recently EVP of Marketing at BBC America.

He previously helped launch media brands such as FOX Hispanic Media and the now defunct MundoFox U.S. network, where he was EVP and CMO, responsible for marketing, promotions and advertising.

His past experience includes roles as SVP Lifestyle Entertainment for Fox International Channels, Managing Partner and Director of Integrated Communications at The Vidal Partnership and EVP and Latina America Region Director for Universal McCann.

Filed Under: People

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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