TelevisaUnivision has tapped Steven Wolfe Pereira for the newly created position of Chief Client Officer.
He’ll continue to be based in Los Angeles.
According to the company, the role was designed to accelerate its client relations and allow more brands to engage with U.S. Hispanic consumers in-language and in-culture.
He’ll be reporting to Donna Speciale, president of U.S. advertising sales and marketing.
Wolfe Pereira joins TelevisaUnivision from 3Pas Studios, the entertainment company co-founded by Eugenio Derbez and Ben Odell, where he was Chief Business Officer for the past year.
He is also the co-founder and chairman of Encantos PBC, an award-winning children’s entertainment company, where was CEO from 2019 to 2022. He previously held top marketing roles at Datalogix/Oracle Data Cloud, Neustar, and Quantcast.
The move marks Wolfe Pereira’s return to the company. He worked from 2008 to 2009 as VP of Partnership Marketing at Univision Communications, prior to its merger with Televisa.