Entravision has added early morning show “Despierta al Día” to is news schedule across 21 of its Univision stations nationwide.
The company announced its has increased news coverage with new 6 and 11 pm weekend newscasts to its stations in Las Vegas, San Diego, Denver, and Colorado Springs, all locally produced.
The first newscasts launched the weekend of January 6.
This expansion marks a reversal for Entravision, which has previously canceled local newscasts and executed massive cuts across its stations in 2018, producing its Las Vegas newscasts out of El Paso.
Maybe those Washington, Orlando, and Tampa stations that were took over by Univision gave them some money back.
Not necessarily because those stations since December 2022 are O&O by Univision, which every other Univision station except DC, Philadelphia, Atlanta, North Carolina don’t have an morning new cast & weekend newscast. The affiliate in Puerto Rico owned & operated by Liberman Media restarted their morning newscast from 5am-10am AST after over 10 years. But the Entravision markets are very different because the New England market & Central Coast markets don’t have a morning & weekend newscast until Entravision breaks the norm because to give you an idea; their New Mexico & El Paso markets have the same people why is that i honestly have no clue & the same goes for their Colorado & Nevada markets
I don’t know much but having work tv beforea lot of study for markets, the culture, people, society, ethnicity, revenue, and roi money is done. So for the company to decide to start new show, must be local region that was well studied for a specific local region ran from a central point. And they don’t want to spend a lot on morning local shows for a city unless is generating $$$$$.