Categorized | People, Print & Web

Sánchez Sobrino named publisher of La Voz

The Houston Chronicle has hired Alejandro Sánchez Sobrino as General Manager and Publisher of La Voz, the company’s Spanish-language newspaper. He will also serve as VP of Marketing and Advertising for the Chronicle. He starts the new job on June 4.

Alejandro was most recently General Manager of communications for the Dallas Morning News and Publisher of its Spanish-language publication Al Dia.  He had been with the company since 2007. He was previously Vice President and General Manager at LBI Media in the Dallas-Fort Worth market.

Alejandro has also held position general management positions with Radio Unica in New York and Houston, and with Entravision Communications in Monterey, California.


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I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News, later to enter the online digital sphere. I am currently the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer and a columnist for Poder Hispanic magazine. I founded Media Moves in June of 2007.

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