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Nielsen launches NORA

January 29, 2008 by Veronica Villafañe

Nielsen is launching a new video-on-demand measurement service which will use data from cable set-top boxes. Comcast, which has been a pilot partner in the beta-testing of the system since last year, is the first to sign on to NORA (Nielsen on-Demand Reporting & Analytics).

TV Week reports that NORA will aggregate and anonymously report VOD usage based on real-time transactions and will complement Nielsen’s existing VOD measurement service, which uses information from its People Meters.

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ), who has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here

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