KSWB-TV in San Diego is switching its network affiliation to Fox at the end of August.
The Tribune Co. station is currently affiliated with the CW. Looks like ratings had something to do with it… and Sam Zell’s new management team is hoping to benefit from top Fox shows like “24” and “American Idol,” as well as NFL coverage. Could this switch have something to do with the fact that Tribune Broadcasting President Ed Wilson was President of the Fox Television Network before joining Tribune in February?
According to TV Week, Wilson said Tribune will add three to four hours of news per day to KSWB’s lineup, which currently simulcasts KTLA’s local morning program and broadcasts a late local newscast produced by NBC-owned KNSD-TV in San Diego.
KSWB’s affiliate switch affects the CW, which loses a station… and XETV, the Tijuana-based station, owned by Grupo Televisa, that had the Fox affiliation.