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Novela power gives Univision network ratings lead

December 13, 2010 by Veronica Villafañe

Univision tied with ABC for the number one spot in Friday night’s ratings. But it took the lead at 9 pm, with the top rated show of the evening – the novela “Soy Tu Dueña.”

According to Media Life, both ABC and Univision averaged 1.4 in adults 18-45 with a 5 share, based on Nielsen overnights. NBC came in third at 1.3 with a 4 share.

ABC was steady all night, finishing first or second each hour, but Univision got a big spike at 9 pm with the Fernando Colunga/Lucero soap which averaged a 1.9, making it the highest-rated show.


Univision also tied with ABC and NBC for first at 8 pm with “Eva Luna” at 1.2.


All ratings are based on live-plus-same-day DVR playback. 38% of Nielsen households have DVRs.

Filed Under: TV & Radio

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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