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Hispanicize kicks off in L.A.

April 6, 2011 by Veronica Villafañe

Today is the first day of Hispanicize 2011, the 2nd annual PR and social media conference, taking place in Los Angeles until Friday. I’ll be covering the event and posting briefs from the conference floor. 

The event is marketed as an “in-depth professional development and networking” opportunity event for “marketers, bloggers, non-profits and marketing agencies focused on Hispanic public relations and social media.”

Mostly corporate driven, last year’s event drew almost 300 attendees in Dallas. 2011 pre-registration numbers are exceeding 400 and more are expected to sign up on site. This year is the first time bloggers are brought in to the mix. By the looks of the crowd this morning, mostly Latinas are participating in the blogger bootcamp set up for the first day of the conference.

Manny Ruiz

Founder and Hispanicize CEO Manny Ruiz says the event is the “first national conference for Latinos in social media that brings in the movers and shakers in social media.”

Given the 2010 census numbers that show that more than half the Hispanic population is young and likely to be social media-driven, Manny says “social media will continue to have a significant impact on all media platforms” and will continue to change the way consumers are targeted and media is consumed.

Filed Under: People, Print Tagged With: Hispanicize, Los Angeles, Manny Ruiz

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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