The first quarter of 2011 has been good for tr3s: MTV, Música y Más. The bilingual/bicultural network targeting U.S. Latinos saw a 30% increase in prime time. When it comes to late nights, more than 5 million viewers tuned in to “Niñas Mal,” MTV’s first-ever novela.
The network’s online community also experienced significant growth. The number of unique digital visitors spiked 62% year-over-year with user video streams increasing by 104%.