• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
MENUMENU
  • About
  • Send News Tips

Media Moves

Covering Latinos in the Media Industry

MENUMENU
  • Home
  • About
  • Send News Tips
  • People
  • TV & Radio
  • Programming
  • Print
  • Digital
  • Job Board
  • Archives

LA’s KXOS switches to Regional Mexican

January 19, 2014 by Veronica Villafañe

Radio Centro 93-9 logoStarting tomorrow, January 20, “Éxitos 93.9” will be history.  The radio station is abandoning the Bilingual Top 40 format to switch to Regional Mexican. The station will also be changing its name to “Radio Centro 93.9.”

As part of the switch, the station management is launching a morning drive show with recently signed Ricardo Sánchez “El Mandril.” His morning show will air Monday through Friday from 5 to 10 am PT.

The “Éxitos” website has already been stripped and programming and content for KXOS has been moved to a new site, promoting the arrival of “El Mandril” on its homepage.

Mexico’s Grupo Radio Centro (GRC) operates 93.9 KXOS-FM through its subsidiary, Grupo Radio Centro, L.A.

After signing a 7-year Local Marketing Agreement with an option to buy the station from Emmis Communications in April of 2009, GRC switched from rhythmic adult contemporary to a Spanish oldies format, rebranding the station from “Movin’ 93” to “Éxitos 93.9.”

In August of 2012, 93.9 License, LLC (owned by 93.9 Holdings, Inc), exercised a call option to buy KXOS from Emmis for $85.5 million.  GRC indirectly holds a 25% ownership interest in 93.9 Holdings, Inc.

In November of 2012, all KXOS on-air talent was laid off and management switched the station to a bilingual top 40 format.

 

Filed Under: Programming, TV & Radio Tagged With: Éxitos 93.9, Grupo Radio Centro, KXOS, Radio Centro 93.9

Reader Interactions

Comments

  1. Laura G says

    January 23, 2014 at 7:26 AM

    I do not like the new “radio station”!!!! I will not listen to it. It is Horrible !! bring back the old format!!!

  2. Melina C says

    January 24, 2014 at 11:08 PM

    I agree,honestly I don’t like it at all. Can you guys do something to bring Exitos back ? I’m sure you’ve lost a lot of us listening to 93.9 now

  3. Melina C says

    January 24, 2014 at 11:08 PM

    I agree,honestly I don’t like it at all. Can you guys do something to bring Exitos back ? I’m sure you’ve lost a lot of us listening to 93.9 now

  4. sal says

    January 25, 2014 at 8:50 PM

    too many damm banda and nortenia music on the radio. I WILL NOT LISTEN !!!!

Primary Sidebar

Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
Stephanie Rodriguez

Rodríguez promoted at KDEN

September 19, 2023

Gilbert Bailon

Gilbert Bailón named executive editor at WBEZ

September 17, 2023

Nacho Lozano

Nacho Lozano returns to Telemundo as reality show host

September 13, 2023

Abigail Velez

Reporter Abigail Velez joins KEYE

September 12, 2023

Chris Peña

Chris Peña out as SVP of News at Univision’s Local Media

September 10, 2023

VIEW ALL ARTICLES

Secondary Sidebar

Media Moves is a mission-driven digital publication aimed at raising the visibility of Latinos in the media. Since its inception in 2007, the site has covered thousands of stories. To keep moving forward, we need your help. That’s why we launched a crowdfunding campaign.

Learn more about why Media Moves needs your support here.

You can contribute to the campaign clicking the button below.

SUPPORT MEDIA MOVES
Get the week’s stories in your inbox. The Media Moves Wrap newsletter is sent Friday mornings.
SUBSCRIBE
Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
Copyright © 2023 Media Moves · All Rights Reserved | Terms of Use | Privacy Policy