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LA’s KXOS switches to Regional Mexican

January 19, 2014 by Veronica Villafañe

Radio Centro 93-9 logoStarting tomorrow, January 20, “Éxitos 93.9” will be history.  The radio station is abandoning the Bilingual Top 40 format to switch to Regional Mexican. The station will also be changing its name to “Radio Centro 93.9.”

As part of the switch, the station management is launching a morning drive show with recently signed Ricardo Sánchez “El Mandril.” His morning show will air Monday through Friday from 5 to 10 am PT.

The “Éxitos” website has already been stripped and programming and content for KXOS has been moved to a new site, promoting the arrival of “El Mandril” on its homepage.

Mexico’s Grupo Radio Centro (GRC) operates 93.9 KXOS-FM through its subsidiary, Grupo Radio Centro, L.A.

After signing a 7-year Local Marketing Agreement with an option to buy the station from Emmis Communications in April of 2009, GRC switched from rhythmic adult contemporary to a Spanish oldies format, rebranding the station from “Movin’ 93” to “Éxitos 93.9.”

In August of 2012, 93.9 License, LLC (owned by 93.9 Holdings, Inc), exercised a call option to buy KXOS from Emmis for $85.5 million.  GRC indirectly holds a 25% ownership interest in 93.9 Holdings, Inc.

In November of 2012, all KXOS on-air talent was laid off and management switched the station to a bilingual top 40 format.

 

Filed Under: Programming, TV & Radio Tagged With: Éxitos 93.9, Grupo Radio Centro, KXOS, Radio Centro 93.9

Reader Interactions

Comments

  1. Laura G says

    January 23, 2014 at 7:26 AM

    I do not like the new “radio station”!!!! I will not listen to it. It is Horrible !! bring back the old format!!!

  2. Melina C says

    January 24, 2014 at 11:08 PM

    I agree,honestly I don’t like it at all. Can you guys do something to bring Exitos back ? I’m sure you’ve lost a lot of us listening to 93.9 now

  3. Melina C says

    January 24, 2014 at 11:08 PM

    I agree,honestly I don’t like it at all. Can you guys do something to bring Exitos back ? I’m sure you’ve lost a lot of us listening to 93.9 now

  4. sal says

    January 25, 2014 at 8:50 PM

    too many damm banda and nortenia music on the radio. I WILL NOT LISTEN !!!!

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Most recently, a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

She is also a Hispanic media and entertainment contributor to Forbes.

Full bio here
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