Starring Rafael Amaya as Mexican drug lord Aurelio Casillas, the series averaged 2,187,000 total viewers and 1,390,000 adults 18-49.
The highly promoted premiere ranked #1 among adults 18-49, regardless of language, in Miami and Phoenix and was the #1 Spanish-language program in its time period in San Francisco, in that same demo.
In order to link both seasons, Telemundo produced “El Capítulo Secreto,” a midseason digital-only episode that, along with the season two premiere, reached over 2.1 million page views and close to 400,000 unique visitors across all digital platforms.
“El Señor de los Cielos” is produced by Telemundo Studios and filmed by Argos Television.
The narco novela ranked as Telemundo’s #1 super series last year averaging 2.3 million total viewers and nearly 1.5 million adults 18-49. The season finale averaged over 3.6 million viewers and beat Univision among adults 18-49 and 18-34 in its period. The hit series also beat at least one of the English-language networks three out of four nights among adults 18-49 during its run.
Source: Nielsen, NPM Live+SD, 5/26/14; fast national program ratings. Reach based on NPM fast program cume, 6+ min qualifier & NSI, Live+SD, 5/26/14, 10-11pm ET ranking based on impressions. Based on Overnight Preliminary data. Adobe SiteCatalyst, April 6-May 26th, 2014. Nielsen Social, Program Ranking/ Hispanic Network /All Day Parts/ All Series/ Live or New/ Ranked on Tweets (5.26)