Touting the slogan “total market innovation,” Telemundo and mun2 executives unveiled their 2014-2015 programming line-up during the network’s annual Upfront presentation, held Tuesday night at New York’s Frederick P. Rose Hall.
The networks committed to producing of 800 original new hours across all platforms for the new season, featuring five new primetime novelas – with stars Kate del Castillo, Araceli Arámbula and newly signed Blanca Soto (all former Univision/Televisa stars), as well as a new Sunday night primetime musical competition series.
Execs highlighted that starting 2015, Telemundo and mun2 will become the official Spanish-Language home of the FIFA World Cup and announced a partnership with Mashable.
Mike Rosen, Telemundo Media’s EVP of Advertising Sales boasted the network’s track record on innovation, promising clients a “guaranteed return on their investments in innovative marketing solutions.” He stressed Telemundo is in a unique position to offer total market solutions to reach Hispanics because it can also leverage NBCUniversal’s resources to reach of more than 90% of all U.S. Hispanics across both languages and all platforms.
During the presentation, Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal, announced Luis Silberwasser as the new President of Telemundo Network and introduced the new brand positioning and programming line-up for mun2, accompanied by its newly appointed president, Rubén Mendiola.
mun2 announced it will become the official Spanish-language home of the NASCAR Mexico Toyota Series starting February 2015. The network introduced a mix of programming including original scripted series, Hispanic celebrity reality, premium sports and blockbuster movies, all offered across multiple platforms and elevating the Hispanic audience experience.
Jesus Torres Viera, Telemundo’s Executive Vice President of Programming & Content, announced next fall’s Monday-Friday primetime lineup, including “Los Miserables,” based on the classic novel and starring novela superstar, Aracely Arambula (“La Patrona”); “Dueños del Paraíso,” featuring the television comeback of acclaimed actress Kate Del Castillo (“La Reina Del Sur”); and “Señora Acero” starring Blanca Soto, who recently joined the network.
“El Señor de los Cielos” hasn’t started its second season and the network has already announced it will return for a third.
Torres Viera also publicized the premiere of the musical competition series, “Yo Soy El Artista” to the Sunday reality primetime lineup, which includes “La Voz Kids,” and “Top Chef Estrellas,” both greenlit for new seasons.
“Miss Latina Universo,” a series where women vie for a spot in the Miss Universe Pageant, will also air on Sundays starting this summer.
It was also announced that this fall, Telemundo Sports and NBC Sports will join forces to launch a new extensive digital experience in Spanish-language sports, with top tier live matches, up to the second results, interviews, and exclusive analysis, which will live on www.deportestelemundo.com.
Other digital announcements include the unveiling of the next two projects from multiplatform production studio FLUENCY. “The Home Team,” about a group of strong-willed high school girls from a small town in Indiana who are tested on and off the soccer field, and “Nobody Walks In LA,” about three young friends navigating the edges of Los Angeles after they’re caught up in a heist that brings the city to a standstill.
Telemundo also secured the first Hispanic video partnership with Mashable. The initiative will host the most popular content from Mashable, in English and in Spanish, on Telemundo digital and social media platforms, including Video on Demand. Original, made-for-social video content will bring to life the latest culture and tech news from Mashable and prompt sharing across the online, mobile and social media of both Telemundo and Mashable properties.
The presentation concluded with a performance by Prince Royce, current coach of Telemundo’s highly-rated singing competition “La Voz Kids.”