There’s a new label to refer to Latino millenials who are bilingual. “Billenial.” And Univision is planning to showcase how it’s evolving with its audience by “tailoring” content to target this group at its annual Upfront presentation next Tuesday May 12 in NYC’s Lyric Theatre.
President and Chief Executive Officer, Randy Falco; President of Advertising Sales and Marketing, Keith Turner; and EVP, Advertising Sales, Steve Mandala will unveil the 2015-16 programming line-up and highlight how targeting U.S. Hispanics through Univision’s multiplatform portfolio is “the way forward” for marketers to fuel growth.
Former President Bill Clinton will be among the special guest appearances and international music superstar Ricky Martin will do a special performance.
Key highlights of Univision’s presentation include:
· UCI Performance Index – With the unveiling of the UCI Performance Index, Univision will make the case for the power of UCI properties to outperform English-language media in generating results among Hispanic consumers across the three R’s – Reach, Resonance and Reaction.
· Digitally Enhanced Sports Programming – Univision Deportes Network (UDN) has ramped up efforts to acquire rights to more teams and sports properties, and will air more live soccer for the 2015-16 season. Univision Deportes will unveil a new website, which will feature new live game experiences, stats and social interactions including its new fantasy sports platform – “UD Fantasy.”
· Univision Network Brand Campaign – the company will unveil a comprehensive brand campaign that will enhance the the core values of the Univision brand. “Todo es Posible” is dedicated to highlighting the journey of Hispanics in the U.S.
· “Billennial”- Resonating Content – UniMás is adding more programming next season that hits on several themes that have proven to resonate with young, bilingual audiences: true-events based stories, strong female characters, and stories with elements of mystery or suspense. New billennial-focused shows slated for the new broadcast season include, “La Viuda Negra 2,” “Lady,” “Niño Santo,” “Logout,” “Ruta 35,” and “Esmeraldas.”
Univision also revealed its 2015-16 programming lineup in advance of the Upfront:
“Antes Muerta Que Lichita” – featuring actress Maite Perroni. (Monday – Friday, Primetime, Televisa)
“El Color De La Pasión” – Featuring Esmeralda Pimentel, Erick Elias, Rene Strickler, Claudia Ramirez, Eugenia Cauduro. (Monday – Friday, Primetime, Televisa)
“A Que No Me Dejas Corazón” – (Monday – Friday, Primetime, Televisa)
“Lo Imperdonable” – starring Ana Brenda and Iván Sanchez. (Monday – Friday, Primetime, Televisa)
“Parodiando VIP” – In this weekly show, celebrities will impersonate well-known Hispanic singers, actors, hosts, comedians, and other national and international figures. (Sundays, Primetime, Televisa)
“NBL Diez” (NBL 10) – The first show ever to top Facebook’s Weekly Buzz rankings, NBL turns 10 in 2016. Popular runners-up from past seasons come back to battle for the crown, and fans determine the challenges they’ll face. (Sunday, Primetime – Univision)
“Va Por Ti 2” – In this weekly musical reality competition, three of Latin music’s biggest stars each choose and coach a team of aspiring singers. Celebrity judges evaluate the performance of the singers. (Sunday, Primetime – Univision/Televisa)
“Social Media Awards” – Hispanics will honor and recognize the most influential social media players and celebrities who create the social media content they love. The Awards will recognize celebrities and web personalities that produce amazing content on Twitter, Facebook, YouTube, Instagram and Vine. (Primetime, Univision)
“MISS UNIVERSE®” – Univision now has the exclusive, Spanish-language broadcast and digital rights to air MISS UNIVERSE pageant through 2019. (Primetime)
“La Viuda Negra 2” – Ana Serradilla reprises her role as Griselda Blanco. (Primetime – Televisa and RTI)
“Lady, La Vendedora de Rosas” – This series follows the true life story of the rise and fall of Colombian film star Lady Maria Tabares, played by Natalia Reyes. (Primetime, Sony Pictures Television and Teleset)
“Niño Santo” – This weekly dramatic series explores the classic conflict between what you believe and what you see. Written by Mauricio Katz and Pedro Peirano. (Canana and Canal Once, distributed by Engine Entertainment)
“Logout” – This crime drama offers a transmedia second screen feature that will give viewers exclusive access to digital content in real time as part of the linear story. (Primetime – Televisa).
“Ruta 35” – Starring Danna Garcia, Miguel Rodarte, Julio Bracho and Osvaldo Benavides. (Primetime – Cisneros Media)
“Esmeraldas” – Based on the real-life wars over emerald trades in Colombia. (Primetime, Caracol)
“El Dandy” – (Primetime, Sony Pictures Television/Televisa)
“Roxanna” – Actress and comedian Roxanna Castellanos will host a new daytime talk-variety show. Featuring a live studio audience and a mix of celebrity interviews, comedy sketches, segments with real people, families and more. (Daytime, Cisneros Media)
“La Revista de Zuleyka” – Beauty queen, actress, and entrepreneur Zuleyka Rivera brings her fashion savvy and magnetic energy to her own magazine-style daytime show. (Daytime, Cisneros Media)
“MISS USA®” – (Primetime)
“UD Fantasy”- The launch of UD Fantasy in July 2015 aims to engage the 41 million players of fantasy sports, “our sport within the sport.”
“Copa America Centenario” – (June 2016)
“Campeón de Campeones” – The two champions of Mexico’s Liga MX will face off for the first time for the new Campeón de Campeones trophy, $1 million in cash and national bragging rights as the top team. (Primetime – August 2016)
“The Senadoras Search” – “República Deportiva” is looking for talented and beautiful women to be a part of the show and represent the Univision Deportes brand across UCI shows and at live events. Preliminary rounds will be held on digital platforms, with exclusive content, a fan voting process, and social media interaction. Finalists will go to Miami to determine who is chosen as the 2016 class of Senadoras.
“Top U.S. Latinos” – Univision recognizes, celebrates, and empowers the Latinos whose distinctive work in their fields of expertise demonstrates the positive impact U.S.
Destino 2016: Elections and More and election specials
“Don Francisco, El Último Gigante” – documentary of Don Francisco, whose real name is Mario Kreutzberger.
“Violación de un Sueño: Jornada Nocturna” (Rape on the Night Shift) – Following up on the award-winning collaboration that produced “Rape in the Fields/Violación de un Sueño,” Univision, Frontline, The Center for Investigative Reporting (CIR), the Investigative Reporting Program (IRP) at UC Berkeley, and KQED are teaming up again to examine rampant sexual abuse of immigrant women in the janitorial industry.
Panorámica Documentary Series – Participant Media’s Pivot Network and Univision News will continue to present its original documentary films on topics of interest to Hispanic Viewers. América Ferrera will continue to introduce the documentaries in the