Univision’s new music reality competition had a solid debut, attracting 4.2 million Total Viewers 2+ who tuned in to all or part of the two-hour broadcast premiere of “La Banda” on Sunday night.
The show, executive produced by Simon Cowell and Ricky Martin, which aims to find the “ultimate boy band,” averaged 2.6 million Total Viewers 2+, 1.2 million Adults 18-49 and 522,000 young Adults 18-34.
The premiere airing of “La Banda” positioned Univision as the No. 4 broadcast network, outperforming FOX, in the time period among Total Viewers 2+, Adults 18-49 and young Adults 18-34.
The telecast increased its audience every half hour during its entire two-hour broadcast with strong double-digit audience growth in the last half hour compared to the first half hour among Total Viewers 2+ (+28%), Adults 18-49 (+32%) and young Adults 18-34 (+47%).
Source: Nielsen, NPM, Sunday (09/13/2015) 7:00pm-11:00pm. Univision’s primetime line-up consisting of “Aqui y Ahora,” premiere of “La Banda” and “Sal y Pimienta” based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audience (short term and long term visitors included). Live+SD.
Locally, “La Banda” made Univision the No. 2 broadcast station in the 8 p.m.–10 p.m. time period, outperforming ABC, CBS and FOX among:
· Total Viewers 2+ in Los Angeles, New York, Miami and Houston
· Adults 18-49 in Los Angeles, Miami and Houston
· Young Adults 18-34 in Los Angeles, New York, Miami, Houston, Phoenix and Sacramento
During the 2-hour broadcast of “La Banda”, Univision stations had higher viewership than ABC, CBS and FOX stations combined in the following markets:
· In Los Angeles and Miami among young Adults 18-34
· In Miami among Total Viewers 2+ and Adults 18-49
Source: The Nielsen Company, NSI (9/13/15), “La Banda” aired Sunday 8:00 p.m.-10:00 p.m. ET/PT, 7:00 p.m.-9:00 p.m. CT. Live+SD. Ranking based on average impressions.
SOCIAL MEDIA HIGHLIGHTS
Univision’s “La Banda” delivered the No. 1 most socially engaged audience for a broadcast primetime program and network, garnering more Tweets per unique than NBC’s NFL Football, ABC’s Miss America and CBS’ Big Brother.
Source: Nielsen, 9/13/15