Categorized | TV & Radio

Fusion rebrands; cuts staff

Fusion rebrand logosFusion has just completed a “brand refresh.” But just days after unveiling a new logo and on-air look, the cable network that launched in 2013 and has gone through a series of cuts and changes in programming, has done another round of layoffs.

At least six producers and editors who worked on the investigative documentary series “The Naked Truth” lost their jobs.

A company spokesperson confirmed there were layoffs with the following statement:

“As we broaden the scope of programming on the network we’re making some changes, including how we produce our award-winning original documentaries. Impact programming is an important part of FUSION’s content mix and our in-house team plans to partner with a broader range of filmmakers, documentarians and investigative journalists moving forward–this will include producing more long-form investigative programming with the editorial teams across FMG.”

The Fusion rebrand debuted on January 25, and according to the company, it was rolled out in anticipation of its carriage expansion deal with Spectrum, which kicks off February 28.

The “guitar pick-shaped icon” has been replaced with what Fusion’s designers call the “F-Bolt,” but keeps purple as its primary brand color. Along with the new look, the network’s website has moved to a new URL, fusion.tv.

A source says the cuts were executed last Thursday, February 1. Univision’s news department also did a round of layoffs late last week.

This post was written by:

- who has written 4807 posts on Media Moves.

I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of IntersectionsSouthLA.org, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.

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4 Responses to “Fusion rebrands; cuts staff”

  1. Curramba says:

    Ahi esta pintadito el señorito Lee.
    Pone y quita gente como desechables de la Ave. Jimenez o de El Bronx.
    Ya le tocara a ud, chinazo.

  2. Emilio Lalcanzayagarra says:

    amigos de fusion, este changarro se cierra en noviembre….. $450 millones a la basura…. o mas bien a los bolsillos de los F.o.i.l..

  3. James says:

    En casi8 años lee y su amigos todo lo que tocan lo destruyen… Fusion un invento para lavar dinero o qué… Porque esto nunca funcionó.. Y así tienen a Univision… Que viva Colombia

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Veronica Villafañe, Editor and Publisher

Veronica Villafane

I'm an Emmy award-winning journalist, who's worked as an on-air reporter, anchor, writer and producer for Spanish and English-language television, including Univision, Telemundo, CNN en Español, Fox 11 News in Los Angeles and the San Jose Mercury News, later becoming a digital media manager. I write about Hispanic media and entertainment as a regular contributor to Forbes and also freelance as an editor, reporter and producer for other media outlets. I'm a former president of the National Association of Hispanic Journalists, inducted into the Hall of Fame in August of 2016.
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