Categorized | People, TV & Radio

LBI Media hires Valls as GM of WGEN

Nicolas VallsNicolás J. Valls is the new General Manager of Miami’s WGEN – the first to lead it as an Estrella TV station since LBI Media bought it for $11 million in January.

WGEN is scheduled to start its run as Estrella TV network on March 1, 2018.

Valls previously worked for the now defunct MundoMax as SVP of Advertising Sales from 2015 until the network shut down in 2016.

WGEN was one of the last MundoMax affiliates to sign off the air. It went on to become an Azteca América affiliate until last year.

Before that, he was EVP of Advertising Sales for Hemisphere Media Group, overseeing national spot sales for WAPA Television and ad sales for WAPA America.

Valls also worked for Univision, where he spent more than 25 years in various sales and marketing roles, starting with the company when it was the Spanish International Network (SIN).

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I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.

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I'm an Emmy award-winning journalist, who's worked as an on-air reporter, anchor, writer and producer for Spanish and English-language television, including Univision, Telemundo, CNN en Español, Fox 11 News in Los Angeles and the San Jose Mercury News, later becoming a digital media manager. I write about Hispanic media and entertainment as a regular contributor to Forbes and also freelance as an editor, reporter and producer for other media outlets. I'm a former president of the National Association of Hispanic Journalists, inducted into the Hall of Fame in August of 2016.