Telemundo partners with Google for 2018 World Cup

The 2018 FIFA World Cup Russia kicks off exactly in one week and Telemundo shows no sign of slowing down its preparations for the big event.

Today, the network announced a new partnership with Google. For the first time ever, World Cup fans will be able to find matches and scores in Spanish in the U.S. and see close to real-time video highlights from Telemundo Deportes, including in-game clips featuring goals, halftime highlights, match previews, winning probabilities, line-ups and news within Google Search.

This World Cup initiative expands on Telemundo’s strategic presence and partnership with YouTube, which includes more than five official channels with more than 14 million subscribers. The network will upload more than 1,000 hours of exclusive content across digital platforms, including content from YouTube Creators and fan reactions from across the world on the official Telemundo YouTube channel.

The network has lined up numerous partnerships to raise its visibility and score its own goal: attract more viewers, regardless of language, hoping to also snare English-language soccer fans away from Fox’s coverage of the games.

Telemundo spent $600 million for the 2018 and 2022 tournaments and is heavily invested in making it an unforgettable, immersive event for viewers in broadcast and digital platforms, offering wall-to-wall coverage, virtual reality experiences and special content.

Will Telemundo’s coverage meet or exceed all expectations? Check out the network’s other partnerships and initiatives, soccer legends tapped for expert analysis and the full schedule of the games on Forbes.