Telemundo is riding high on adrenaline as it hosts its first ever World Cup and this week, the network launched a new consumer brand campaign.
Developed under the theme “Together Unstoppable,” Telemundo is highlighting its exclusive Spanish-language broadcast rights of the 2018 FIFA World Cup Russia and multi-year investments in original content, infrastructure and talent.
The new brand campaign includes a refresh of its current logo, which was last redesigned in 2012 (check out the link that shows the logo evolution).
The logo spruce-up is barely noticeable, although the Telemundo font is clearly different. According to the company, its a “shift from a 3D logo to a flat logo,” making it “more modern.”
A new graphic package later in the summer.
Telemundo collaborated with global creative agency Red Bee and brand strategist Lee Hunt.
According to Telemundo, the campaign language embodies its new voice and the spirit of today’s Latino: “We are groundbreakers. We never settle. We won’t stop. We want more. Together, we are unstoppable (Juntos Imparables).”
The campaign will begin with a variety of spots featuring Telemundo’s on-air talent from across its different genres and will continue throughout the year with additional promotional spots across day-time and prime-time programming.