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Telemundo 2018 logo refresh

Telemundo refreshes logo and launches new brand campaign

June 20, 2018 by Veronica Villafañe

Telemundo is riding high on adrenaline as it hosts its first ever World Cup and this week, the network launched a new consumer brand campaign.

Developed under the theme “Together Unstoppable,” Telemundo is highlighting its exclusive Spanish-language broadcast rights of the 2018 FIFA World Cup Russia and multi-year investments in original content, infrastructure and talent.

The new brand campaign includes a refresh of its current logo, which was last redesigned in 2012 (check out the link that shows the logo evolution).

The logo spruce-up is barely noticeable, although the Telemundo font is clearly different. According to the company, its a “shift from a 3D logo to a flat logo,” making it “more modern.”

A new graphic package later in the summer.

Telemundo collaborated with global creative agency Red Bee and brand strategist Lee Hunt.

According to Telemundo, the campaign language embodies its new voice and the spirit of today’s Latino: “We are groundbreakers. We never settle. We won’t stop. We want more. Together, we are unstoppable (Juntos Imparables).”

The campaign will begin with a variety of spots featuring Telemundo’s on-air talent from across its different genres and will continue throughout the year with additional promotional spots across day-time and prime-time programming.

Filed Under: TV & Radio Tagged With: Telemundo, Telemundo logo

Reader Interactions

Comments

  1. Jay G says

    June 26, 2018 at 11:03 AM

    Bad choice for Spanish translation,
    for males, that is the last word they want to hear (male part : does not get up) Get ready for a lot of latino bad jokes.

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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