Univision is sprucing up its logo as part of a brand refresh. The update was unveiled today on-air across the network.
The modification is the first touch-up since the company revamped its logo in 2012 to a 3-D image.
In its newest iteration, Univision’s emblem reverts from a 3-D logo to a flat logo, with some minor tweaks.
If you take a close look, you’ll notice the new logo includes a reduced size of the green piece, eliminated reflections and simplified the gradients.
According to the company, the goal was to “give it a cleaner, more modern appearance and improve its usability” across all of its platforms, and to “better align the look of the network and local stations in a cohesive manner.”
The change is part of a brand campaign refresh that supports Univision’s internal positioning “Bringing together hispanics on the rise.”
In addition, plans are in the works to give Univision’s local news a modernized look in the summer.
Mari says
January 28, 2019 at 6:31 PMIt looks the same to me, quality og programming still bad.
And the reek ? says
January 29, 2019 at 6:33 AMWhat about that “pu” emoticon instead?
George Branches says
January 29, 2019 at 9:50 AMIt was difficult to deal with it, even kindergartners had problems drawing it.
Antonio says
January 30, 2019 at 11:15 AMOh boy! They’re trying to keep up with the cook kid (Telemundo)… but this will require more than a logo modification! They’re going backwards… 2012 logo was cooler in 3D than this flat and simplistic version. #Pobrecitos
Anonymous says
February 16, 2019 at 3:39 PMThe new logo looks TERRIBLE. The old logo was beautiful in 3D and looked futuristic.