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Univision logo refresh 2019

Univision modifies its logo

January 28, 2019 by Veronica Villafañe

Univision is sprucing up its logo as part of a brand refresh. The update was unveiled today on-air across the network.

The modification is the first touch-up since the company revamped its logo in 2012 to a 3-D image.

In its newest iteration, Univision’s emblem reverts from a 3-D logo to a flat logo, with some minor tweaks.

If you take a close look, you’ll notice the new logo includes a reduced size of the green piece, eliminated reflections and simplified the gradients.

According to the company, the goal was to “give it a cleaner, more modern appearance and improve its usability” across all of its platforms, and to “better align the look of the network and local stations in a cohesive manner.”

The change is part of a brand campaign refresh that supports Univision’s internal positioning “Bringing together hispanics on the rise.”

In addition, plans are in the works to give Univision’s local news a modernized look in the summer.

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Filed Under: People Tagged With: Univision, Univision logo

Reader Interactions

Comments

  1. Mari says

    January 28, 2019 at 6:31 PM

    It looks the same to me, quality og programming still bad.

  2. And the reek ? says

    January 29, 2019 at 6:33 AM

    What about that “pu” emoticon instead?

  3. George Branches says

    January 29, 2019 at 9:50 AM

    It was difficult to deal with it, even kindergartners had problems drawing it.

  4. Antonio says

    January 30, 2019 at 11:15 AM

    Oh boy! They’re trying to keep up with the cook kid (Telemundo)… but this will require more than a logo modification! They’re going backwards… 2012 logo was cooler in 3D than this flat and simplistic version. #Pobrecitos

  5. Anonymous says

    February 16, 2019 at 3:39 PM

    The new logo looks TERRIBLE. The old logo was beautiful in 3D and looked futuristic.

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here

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