The Televisa and Univision content synergy continues. The media companies will be merging their sports divisions to create “a new sports offering” that will reach a broader audience.
Televisa says that for the past several months it has been working with “strategic partner” Univision to “re-engineer” its talent pool, create new programs and develop a new pan-regional image that focuses on the latest tech and digital apps to reach its audiences.
That combined new sports brand will be announced on June 9.
A Univision spokesperson would not confirm any details, timeline or provide additional information, but issued the following statement:
“We’re excited to collaborate with Televisa on an unprecedented effort that will elevate and expand sports coverage across North America. We look forward to sharing more information in the near future.”
A Televisa/Univision sports division merger will more than likely mean some personnel redundancies will be eliminated, resulting in potential cost-savings for both companies.
Televisa owns a big chunk of Univision, after the FCC cleared the way for the Mexican media giant to increase its stake in the U.S. Spanish-language media company to 49% in 2017. Shortly after, both broadcasters merged their content development and production divisions.
George Branches says
An oxymoron… Univisa….
Well good luck! televisa is toxic right now as news of the corruption scandal of being bought by the government and how it helped the pena-nieto admistration fight all his scandals put them in a very bad position with the audience.