Categorized | Programming, TV & Radio

KEYT relaunches Spanish simulcast

Anchor reads 15 second VO announcing Spanish simulcast.

KEYT3, the ABC affiliate in Santa Barbara, yesterday announced on the air that it will start broadcasting its evening newscasts with a Spanish language simulcast after January 1, 2012.

With Entravision’s KPMR newscast going dark on Dec. 30,the station’s General Manager, Michael Granados stated on keyt.com: “Those viewers would have no other place to turn for their television news. It seems only fitting that KEYT3 steps in and takes action to fill that need for our community.”

KEYT3 offered a Spanish simulcast before 2006, but it was discontinued.  The station will release details about the simulcast relaunch in coming weeks.

 

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I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News, later to enter the online digital sphere. I am currently the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer and a columnist for Poder Hispanic magazine. I founded Media Moves in June of 2007.

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