Telemundo is revamping its morning show “Levántate.” Starting Monday, July 16, the weekday morning show will have a new on-air look, be renamed “Un Nuevo Día” (“A New Day”), and will welcome actress Adamari López as co-host.
Adamari will join the show’s talent team, which includes Rashel Díaz, Omar Germenos, Azucena Cierco, Daniel Sarcos and Ramón Zayas, who anchors the news segments.
The morning program also will feature a special appearance by comedian Pepe Suárez, recently hired by Telemundo as on-air talent and Executive Producer of Alternative Programming.
In her new role with Telemundo, Adamari will also promote content integration through special segments between “Un nuevo día” and the digital platform “iVillage Mujer de Hoy” as ambassador and host of the online destination.
Mari García-Márquez is the show’s recently hired new Executive Producer.
Telemundo has tried unsuccessfully to produce a popular morning show throughout the years. The morning time slot has gone through a series of incarnations.
“Levántate” was launched in September of 2008 as a replacement for “Cada Día,” hosted by María Antonieta Collins. Her show was cancelled in May of 2008 after a 3-year run (the show debuted in October of 2005), due to terrible ratings. Initially produced and transmitted out of Telemundo’s Puerto Rico station, “Levántate” was revamped and moved back to Miami at the end of February of 2011.
Prior to María Antonieta’s arrival to Telemundo and the launch of her show, “De Mañanita” occupied the morning slot, which was a revamp of “Esta Mañana.”
For those who may remember, in 1993, Telemundo had a brief advantage over Univision in the mornings with “Primera Hora,” anchored by Denisse Oller and Claudia Córdova. At the time, Univision did not have a morning show.
Thanks, a pretty interesting read
Will Alessandra Villegas remain on the show?
i hope she does stay once Adamari joins
Unless they tackle some of the issues that get the interest of the latino community they are dead at the starting point. It’s a pity that Telemundo and Univision waste such amount of time and resources with a kind of circus that nobody is interested in. For latinos that have some understanding of the English language we prefer to watch American morning shows.