Romina Rosado has landed a new promotion, which will see her lead a new Telemundo division. She has been named Executive Vice President and General Manager of Hispanic Streaming, reporting directly to Beau Ferrari, Chairman, NBCUniversal Telemundo Enterprises.
In her new role, Rosado will oversee cross-company efforts and collaborate with Peacock’s leadership in the development of the streaming service’s Latino content to target and connect with this growing demographic. She will also collaborate with the recently created Telemundo Streaming Studios to develop and produce original content based on Peacock’s content strategy for Hispanics.
This is her second promotion in less than a year. In December 2020, Rosado was promoted to EVP, Entertainment & Content Strategy where she oversaw the company’s omnichannel strategy with a focus on streaming.
She was previously SVP of Digital Media where she oversaw the growth of Telemundo digital, tripling the Telemundo App usage in 2020.
Rosado joined Telemundo in 2018 to develop Noticias Telemundo’s digital strategy in the run-up to the 2020 presidential election. Before that, she was SVP of Global Content at E!
You can read more details about the launch of the new streaming division on Forbes.