Tag Archive | "SBS"

SBS debuts morning show in Los Angeles

SBS debuts morning show in Los Angeles

Raton y Su Vacilon

Martín Romero, Lizeth Ramos and Raúl Bernal host the new morning show at KLAX.

Spanish Broadcasting System has launched a new morning show on its Los Angeles station KLAX 97.9 FM, known as “La Raza.

“Ratón y su vacilón” is hosted by Martín Romero “El Ratón,” Lizeth Ramos and Raúl Bernal.

The show debuted on Thursday, April 30 and will air Monday through Friday from 6 to 11 am.

Martín, who started his career in his native Mexico, has been working in several California radio stations for the past 10 years. He was most recently a midday DJ for SBS’ “La Raza” and previously worked for the company in San Francisco.

Lizeth is a relative newcomer to the business. She began her radio in 2012, on Univision Radio’s “Show de Piolín.” She has been with La Raza for the past year.

Raúl has spent the past 19 years in Spanish-language radio. He was worked for SBS in Chicago and Los Angeles.

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“El Gato” Rodríguez debuts morning show on Miami’s I95FM

Humberto El Gato SBSRadio and television host Humberto “El Gato” Rodríguez has joined SBS in Miami. The radio network today launched a new morning show for its WRMA-95.7FM I95FM station in Miami.

“El Show del Gato” will air Monday to Friday from 6 to 11 am.

Humberto has been teamed up with co-host Gigi Díaz. Jaylah Sandoval is the show’s producer.

A native of Colombia, “El Gato” is the TV host of “Sábados Felices” in his home country.

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L.A.’s Mega 96.3 FM launches new morning show

RaqC and Nachin

RaqC and Nachín.

“The RaqC and Nachín Show” debuted today on Mega 96.3 FM in Los Angeles. The new morning show airs live from 6 to 10 am Monday to Friday.

Raquel Cordova, better known as RaqC “The Queen of Spanglish Media” and for starring on Mun2 reality show “Jenni Rivera Presents: Chiquis and RaqC” and radio personality Ignacio Sandoval, better known as “Nachín,” are the show’s co-hosts.

SBS is trying to cater to Latino millenials with its programming changes, calling “The RaqC and Nachín Show” the “only morning radio show in Los Angeles that represents young Latinos.”

“They represent the new generation of U.S. born Latinos that retain a strong connection to their cultural roots,” says SBS West Coast Programming Consultant Juan Carlos Hidalgo about the show’s hosts. “The duo speaks to an audience that has a unique ability to combine, switch and mix English and Spanish effortlessly and naturally. This will certainly be an entertaining morning show designed specifically for young Latinos in L.A.”

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García promoted to SBS Radio Revenue Chief

Eric GarciaSBS has promoted Eric Garcia from VP Sales of WSKQ-Mega 97.9 FM and WPAT-Amor 93.1 FM to Revenue Chief and General Manager of its radio division in New York. He’ll be reporting to Albert Rodriguez, COO of Spanish Broadcasting System.

García will be responsible for the management and oversight of SBS’ local and national radio division, event sponsorships, station operating income, and growing the revenue in all of the radio divisions. He’ll also continue to manage SBS New York radio station operations as its General Manager.

García has been with SBS since 2004. He started his radio career at Radio Sales at McGavren Guild Media.

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Omar Moynelo returns to MegaTV with new show

Omar MoyneloTelevision host Omar Moynelo, one of the founders of MegaTV, has come back to the station to launch a new primetime entertainment show.

“El Arañazo,” which will feature interviews and use social media to gauge what’s going on in Miami, debuted yesterday and will air Monday through Friday at 9 pm EST.

Omar previously worked at the SBS-owned Miami station, most notably hosting shows “Zona Cero” and “Desvelados” in 2006.

In April of this year he left América TeVe in April after a 3-year run hosting “Minuto de Fama” and “TN3.”

After leaving América TeVe, he signed an exclusive radio and TV contract with SBS.

In addition to “El Arañazo,” Omar has a raadio show on Z92.3 FM Monday-Friday from 3 to 7 pm.

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SBS taps Shakira for L.A. radio rebrand

SBS VP West Coast Market Manager Bill Shadorf, president and CEO Raúl Alarcón, Shakira and EVP of Programming Jesús Salas during the L.A. press conference announcing the rebrand of SBS' Mega 93.9.

Bill Shadorf, Raúl Alarcón, Shakira and Jesús Salas during the L.A. press conference announcing the rebrand of SBS’ Mega 93.9.

Latino 96.3 is history. Effective Friday, Spanish Broadcasting System rebranded and relaunched the station as Mega 96.3FM (KXOL-FM- 96.3FM).

SBS brought in pop star Shakira and company president and CEO Raúl Alarcón, Jr. to Los Angeles to make the announcement at a press conference.
Now called Mega 96.3, the station is a Spanish-Rhythmic-Pop format that aims to cater to young Latino adults in the 18-49 demographic.
Mega 96.3FM is the third SBS radio station to broadcast a market-specific version of the “Mega” brand, which according to the company, has had great success in New York and Puerto Rico.

SBS says the new Mega 96.3FM station will benefit from a stronger signal and the image rebrand with Shakira, Romeo Santos and Enrique Iglesias. It will also leverage its multi-platform assets to create special events, national and local promotions and products by artists such as Shakira, Ricky Martin and other celebrities.

With the rebrand, Mega 96.3FM will also do some on-air talent changes, which will be announced soon.

Bill Shadorf, VP West Coast Market Manager of SBS, who last year jumped ship from Univision Radio, also present at the conference, assured the refeshing of the brand and format will help reach a wider variety of listeners.

SBS also owns Regional Mexican format station 97.9 FM La Raza.

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SBS debuts new morning show on KLAX

show chikilinSpanish Broadcasting System (SBS) today announced the debut of its new “Vacilón de la Mañana” morning show format called “El Show de El Chikilín” on KLAX (97.9 FM), La Raza.

The show, hosted by Beto Diaz “El Chikilin” and Claudia Valenzuela “La Buchona” will air Monday through Friday from 5 to 10 am in the Los Angeles market.

The five-hour morning show, which also airs in other markets, will feature Dr. César Lozano.

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SBS moves El Zol 95.7 FM signal to 106.7 FM

El Zol 106Spanish Broadcasting System announced today it has moved the signal of its Miami radio station WXDJ-FM El Zol 95.7 FM, a format featuring tropical Spanish-language hits, to 106.7 FM.

The call letters for WXDJ will eventually move to 106.7 FM to follow the El Zol’s format. The new El Zol 106.7 FM carries a stronger signal of 100,000 watts of power reaching from the Florida Keys to the north of West Palm Beach.

In place of El Zol 95.7 FM, SBS Radio Miami will continue airing announcements and simulcasting on both frequencies during the month of December letting all the listeners know of the frequency change.

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Telemundo’s “Buenos Dias NY” adds host, expands hours

Buenos-Dias-Pacha1Popular New York radio personality Frederick Martínez, better known as “El Pacha,” joins  Telemundo 47 as co-host of “Buenos Días Nueva York” and “Acceso Total” starting July 1.

The Telemundo O&O, which relaunched its Mon-Fri live morning show in November of 2012, has announced it is adding another hour to the program, now airing from 5 to 7 am.  “Buenos Días”  will also debut an additional new set.

The veteran host joins co-hosts Odalys Molina, Nathalia Ortiz, Allan Villafaña and Elliot Sáenz in the early morning show.  He’ll host the entertainment show  “Acceso Total” with Odalys.

El Pacha quit Univision Radio and Univision 41 in May to sign a deal with SBS and Telemundo.

He just launched “El Jukeo” on Mega 99.7 FM, Mon-Fri from 3 to 7 pm.

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SBS sees 22% revenue jump in Q1

SBS_logoSpanish Broadcasting System (SBS) saw a 22% increase in net revenue for the first quarter of 2013. For the quarter ending March 31, 2013, consolidated net revenues totaled $39.1 million compared to $32.1 million for the same prior year period – an increase of $7 million. 

SBS radio segment revenues increased $5.2 million or 19%, “primarily due to special events revenue, national, barter, local and interactive sales,” with the increase in national sales mainly in the Los Angeles market. Local sales increases in Puerto Rico, New York and Los Angeles  offset decreases in Chicago and San Francisco markets.  

The SBS television segment net revenues increased $1.8 million or 42%, “largely due to the increase in special events revenue, offset by a decrease in national and local spot sales and integrated sales.”

In a Q1 2013 earnings conference call on Thursday, President and CEO Raúl Alarcón Jr. stated SBS had generated double-digit increases in  revenue and cash flow during the first quarter. “We’re clearly benefiting from the investments we have made in our stations, our content, our digital assets and our sales infrastructure, as well as our focus on maintaining operating discipline, a strict operating discipline across the SBS organization.”

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SBS Radio revenues drop 4%, TV increases

sbs logoSBS released its financial results for the 4th quarter of 2012, revealing consolidated net revenues totaling $36.9 million.  That was a drop of $1.2 million or 3% from $38.2 compared to the  same prior year period.

The radio segment of the company saw a steeper decrease of $1.4 million or 4% “due to special events revenue and network sales, offset by increases in national, barter, local and interactive sales.”

The television segment actually saw a 3% increase in net revenue from $4.648 Q4 2011 to $4.780 million Q4 2012.

During the company’s earnings call yesterday, COO Albert Rodriguez stated that the company’s focus during 2012 was to strengthen and expand its digital presence and leverage “the popularity of our station brands and content resources” while continuing “to improve the profitability of our television segment, which once again posted positive operating cash flow in the fourth quarter.”

He also pointed out that national sales “increased significantly in our New York, Los Angeles, Miami and San Francisco markets. The driving force behind these increases was political, automotive, telecom and holiday retail business.”

He indicated that with an improving advertising environment and careful cost management, the company has positive business prospects for 2013 and beyond.

During the past week, SBS hired top level Univision Radio sales and entertainment executives, signaling a desire to tackle a more aggressive competitive strategy  in the Spanish-language radio market place.

You can read the transcript of the call here.

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Top execs leave Univision Radio, join SBS

Stephen Hobbs joins older brother Jack, who was named EVP of Corporate Sales at SBS.

Stephen Hobbs joins older brother Jack, who was named EVP of Corporate Sales at SBS.

Univision Radio is experiencing an exodus of some of its top sales executives. In just the last week, it has lost 3 key members of the corporate sales and entertainment team.

All of them have left to join Spanish Broadcasting System (SBS).

Last Sunday, Stephen Hobbs resigned from his job as VP of Entertainment at Univision Radio, to follow older brother Jack over to SBS.  Stephen has just been named VP of Entertainment at SBS.

His brother Jack resigned after 28 years helping build the company into today’s Univision Radio.


Bill Shadorf and Dave Boretti

On Thursday night, Bill Shardorf quit his job as Vice President of Corporate Sales at Univision Radio. He’ll be taking over as VP and Regional Manager for SBS.

And Dave Boretti left his job as SVP Strategic Initiatives, Univision Radio Corporate Sales on Friday night.

It had been initially reported that Boretti had been hired at SBS, but in an email statement to Media Moves, he wrote: “For the record, I did resign from Univision last Friday, but have not joined SBS and am considering several different options, SBS being one of them.”  He added that he “will be committing shortly to new job.”

“All these guys worked for me in corporate sales at Univision Radio,” says Jack Hobbs. “It’s a great thing for SBS.  They have some power house guys coming to them.”

Jack Hobbs says he didn’t recruit any of the execs who decided to jump ship.  He says they all independently approached SBS after he left.

“There was a loyalty factor and an environmental factor.  They were looking at new challenges and the ability to think outside the box more than what was corralled at Univision, which is probably one of the bigger issues that had people starting to think about what was going on in the company,” says Hobbs.

When asked if there are institutional problems at Univision Radio, he would only say that “there’s now such a multi-layered decision making process that it’s starting to affect risk-taking.” But he insists, “It’s still a great company with a lot of potential in the market.”

Hobbs is confident he’ll be able to bring new ideas and help SBS become a leader in the industry. “I’ve got four good guys with me.  We’re going to kick it.  It’s going to be a challenge, but we have a lot of people who want us to succeed….We’re going to tear it up in 2013.”

Hobbs says SBS is in a great position to grow: “The company has four delivery channels – television, radio and digital delivery as well as the personal, in-touch concert delivery, where we can reach the consumer. We’re going to build it out to be competitive in the market and be #1 in the market, and the advertising community will see we’re shooting for that. We’ll also be building new relationships with other partners in the TV and radio world to extend the delivery.”

Although radio is the main delivery, Hobbs says having the “four tiers” was the most attractive “hook” for him and his team. “We have the sales know how and we have the routes. Now, its about building up the programs and the distribution system.

Raúl [Alarcón] has made a considerable investment in upgrading the programming, but also bringing in new people to sell, bring in new ideas and just an overall positive outlook to the community that he’s in it for the long haul.”

SBS has experienced its share of financial difficulties over the past few years.  The company is scheduled to release its fourth quarter and full year 2012 financial results after the close of market today and will host a conference call to discuss them on Tuesday, April 2, 2013 at 11:00 am ET.

Correction: April 3, 2013

An earlier version of this article stated that Dave Boretti had immediately joined SBS after his resignation from Univision Radio.  In an email statement to Media Moves sent on April 3, he wrote that wasn’t the case and that he is currently considering several job options, including one at SBS.


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Veronica Villafañe, Editor and Publisher

I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I was president of the National Association of Hispanic Journalists from 2004 to 2006. As an online news manager, I was West Coast Web Editor for impreMedia and Managing Editor of IntersectionsSouthLA.org. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.