Tag Archive | "SBS"

Luis Jiménez leaves SBS to launch own channel

Luis Jiménez leaves SBS to launch own channel

Sin Censura Luis JimenezLuis Jiménez is off the air… again. The popular DJ, who landed a radio show at SBS’ 93.1 FM in New York in February of this year, has “parted ways” with the station to work on his own venture.

The host of “Sin Censura con Luis Jiménez” is taking a more entrepreneurial approach. He’s planning to launch his own online radio show in September. Fans will reportedly have to pay a $5 access fee to listen in.

In a tweet sent out today, Luis promises this time he’ll be “totally uncensored.”

Having his own online radio show would give Luis more control. The question is… will he get his listeners to follow him there and pay to hear his show?

Prior to rejoining SBS, Luis had been without a radio home for 7 months, after Univision abruptly cancelled his 6 year-old morning show.

Before that, he spent 14 years at SBS’ La Mega 97.9 in New York, which aired his hit show “El Vacilón de la Mañana.”

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SBS promotes Mackay and Aguilera

SBS promotes Mackay and Aguilera

Joe Mackay

Joe Mackay

Effective immediately, Spanish Broadcasting System has promoted two of its Chicago executives. WLEY-FM/La Ley 107.9 General Manager Joe Mackay was named Executive Vice President of National and Network Sales, overseeing revenue efforts at AIRE Radio Networks and directing national spot sales for the major-market SBS radio outlets. He’ll continue to be based in Chicago.

He replaces Jack Hobbs, who left the company last week.

With Mackay’s move to corporate, Leticia “Leti” Aguilera, who has been the station’s Local Sales Manager since January, takes over as GM of WLEY-FM, according to Chicagoland Radio and Media.

Leticia Aguilera

Leticia Aguilera

Mackay joined SBS and WLEY-FM in March of 2005, holding several roles at the station, including Director of National Sales and National Sales Manager, before getting promoted to VP of National Sales for SBS. He was named GM of WLEY-FM in June of 2008.

He left SBS to work as the Director of National Sales for Cumulus Media Chicago from January 2012 to October 2014. He returned to SBS in November of 2014 as its GM.

Aguilera returned to SBS in January of this year after a 3-year absence, during which she worked as a Sales Manager for HCJ Penn National Gaming and an Account Executive for CBS Radio’s WBBM-FM 96.3FM.

She was previously at WLEY-FM from 2005 to 2012. When she left the station, she was its Marketing and Promotions Director.

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Hobbs resigns from SBS

Hobbs resigns from SBS

Jack Hobbs SBSRadio veteran Jack Hobbs has quit SBS after more than 3 years with the company. He leaves his role as EVP of Corporate sales of AIRE Radio Networks, a content, ad and distribution service.

His last day was Monday, July 6.

“After providing quintuple growth from my second to third year with the company, I felt it was the right time to leave and look for other challenge,” Hobbs tells Media Moves.

Hobbs resignation follows an internal management shakeup, which includes the departure of several members of the team he brought over from Univision Radio in 2013.

Bill Shadorf, SBS’s VP West Coast Market Manager left that position to become EVP and General Manager of KXOS 93.9 Radio Centro Los Angeles.

Shadorf, who started his new role on Monday, was welcomed on Grupo Radio Centro’s Facebook page.

Dave Boretti was laid off on Friday.

Hobbs says he’s carefully considering his next career move.

“I’m exploring new media, digital, terrestrial and experiential media opportunites,” he says. “I’m even thinking about the possibility of hanging my own shingle – a multimedia ad network focusing on reaching multicultural bilingual Latino consumers.”

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SBS debuts morning show in Los Angeles

SBS debuts morning show in Los Angeles

Raton y Su Vacilon

Martín Romero, Lizeth Ramos and Raúl Bernal host the new morning show at KLAX.

Spanish Broadcasting System has launched a new morning show on its Los Angeles station KLAX 97.9 FM, known as “La Raza.

“Ratón y su vacilón” is hosted by Martín Romero “El Ratón,” Lizeth Ramos and Raúl Bernal.

The show debuted on Thursday, April 30 and will air Monday through Friday from 6 to 11 am.

Martín, who started his career in his native Mexico, has been working in several California radio stations for the past 10 years. He was most recently a midday DJ for SBS’ “La Raza” and previously worked for the company in San Francisco.

Lizeth is a relative newcomer to the business. She began her radio in 2012, on Univision Radio’s “Show de Piolín.” She has been with La Raza for the past year.

Raúl has spent the past 19 years in Spanish-language radio. He was worked for SBS in Chicago and Los Angeles.

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“El Gato” Rodríguez debuts morning show on Miami’s I95FM

Humberto El Gato SBSRadio and television host Humberto “El Gato” Rodríguez has joined SBS in Miami. The radio network today launched a new morning show for its WRMA-95.7FM I95FM station in Miami.

“El Show del Gato” will air Monday to Friday from 6 to 11 am.

Humberto has been teamed up with co-host Gigi Díaz. Jaylah Sandoval is the show’s producer.

A native of Colombia, “El Gato” is the TV host of “Sábados Felices” in his home country.

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L.A.’s Mega 96.3 FM launches new morning show

RaqC and Nachin

RaqC and Nachín.

“The RaqC and Nachín Show” debuted today on Mega 96.3 FM in Los Angeles. The new morning show airs live from 6 to 10 am Monday to Friday.

Raquel Cordova, better known as RaqC “The Queen of Spanglish Media” and for starring on Mun2 reality show “Jenni Rivera Presents: Chiquis and RaqC” and radio personality Ignacio Sandoval, better known as “Nachín,” are the show’s co-hosts.

SBS is trying to cater to Latino millenials with its programming changes, calling “The RaqC and Nachín Show” the “only morning radio show in Los Angeles that represents young Latinos.”

“They represent the new generation of U.S. born Latinos that retain a strong connection to their cultural roots,” says SBS West Coast Programming Consultant Juan Carlos Hidalgo about the show’s hosts. “The duo speaks to an audience that has a unique ability to combine, switch and mix English and Spanish effortlessly and naturally. This will certainly be an entertaining morning show designed specifically for young Latinos in L.A.”

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García promoted to SBS Radio Revenue Chief

Eric GarciaSBS has promoted Eric Garcia from VP Sales of WSKQ-Mega 97.9 FM and WPAT-Amor 93.1 FM to Revenue Chief and General Manager of its radio division in New York. He’ll be reporting to Albert Rodriguez, COO of Spanish Broadcasting System.

García will be responsible for the management and oversight of SBS’ local and national radio division, event sponsorships, station operating income, and growing the revenue in all of the radio divisions. He’ll also continue to manage SBS New York radio station operations as its General Manager.

García has been with SBS since 2004. He started his radio career at Radio Sales at McGavren Guild Media.

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Omar Moynelo returns to MegaTV with new show

Omar MoyneloTelevision host Omar Moynelo, one of the founders of MegaTV, has come back to the station to launch a new primetime entertainment show.

“El Arañazo,” which will feature interviews and use social media to gauge what’s going on in Miami, debuted yesterday and will air Monday through Friday at 9 pm EST.

Omar previously worked at the SBS-owned Miami station, most notably hosting shows “Zona Cero” and “Desvelados” in 2006.

In April of this year he left América TeVe in April after a 3-year run hosting “Minuto de Fama” and “TN3.”

After leaving América TeVe, he signed an exclusive radio and TV contract with SBS.

In addition to “El Arañazo,” Omar has a raadio show on Z92.3 FM Monday-Friday from 3 to 7 pm.

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SBS taps Shakira for L.A. radio rebrand

SBS VP West Coast Market Manager Bill Shadorf, president and CEO Raúl Alarcón, Shakira and EVP of Programming Jesús Salas during the L.A. press conference announcing the rebrand of SBS' Mega 93.9.

Bill Shadorf, Raúl Alarcón, Shakira and Jesús Salas during the L.A. press conference announcing the rebrand of SBS’ Mega 93.9.

Latino 96.3 is history. Effective Friday, Spanish Broadcasting System rebranded and relaunched the station as Mega 96.3FM (KXOL-FM- 96.3FM).

SBS brought in pop star Shakira and company president and CEO Raúl Alarcón, Jr. to Los Angeles to make the announcement at a press conference.
Now called Mega 96.3, the station is a Spanish-Rhythmic-Pop format that aims to cater to young Latino adults in the 18-49 demographic.
Mega 96.3FM is the third SBS radio station to broadcast a market-specific version of the “Mega” brand, which according to the company, has had great success in New York and Puerto Rico.

SBS says the new Mega 96.3FM station will benefit from a stronger signal and the image rebrand with Shakira, Romeo Santos and Enrique Iglesias. It will also leverage its multi-platform assets to create special events, national and local promotions and products by artists such as Shakira, Ricky Martin and other celebrities.

With the rebrand, Mega 96.3FM will also do some on-air talent changes, which will be announced soon.

Bill Shadorf, VP West Coast Market Manager of SBS, who last year jumped ship from Univision Radio, also present at the conference, assured the refeshing of the brand and format will help reach a wider variety of listeners.

SBS also owns Regional Mexican format station 97.9 FM La Raza.

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SBS debuts new morning show on KLAX

show chikilinSpanish Broadcasting System (SBS) today announced the debut of its new “Vacilón de la Mañana” morning show format called “El Show de El Chikilín” on KLAX (97.9 FM), La Raza.

The show, hosted by Beto Diaz “El Chikilin” and Claudia Valenzuela “La Buchona” will air Monday through Friday from 5 to 10 am in the Los Angeles market.

The five-hour morning show, which also airs in other markets, will feature Dr. César Lozano.

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SBS moves El Zol 95.7 FM signal to 106.7 FM

El Zol 106Spanish Broadcasting System announced today it has moved the signal of its Miami radio station WXDJ-FM El Zol 95.7 FM, a format featuring tropical Spanish-language hits, to 106.7 FM.

The call letters for WXDJ will eventually move to 106.7 FM to follow the El Zol’s format. The new El Zol 106.7 FM carries a stronger signal of 100,000 watts of power reaching from the Florida Keys to the north of West Palm Beach.

In place of El Zol 95.7 FM, SBS Radio Miami will continue airing announcements and simulcasting on both frequencies during the month of December letting all the listeners know of the frequency change.

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Telemundo’s “Buenos Dias NY” adds host, expands hours

Buenos-Dias-Pacha1Popular New York radio personality Frederick Martínez, better known as “El Pacha,” joins  Telemundo 47 as co-host of “Buenos Días Nueva York” and “Acceso Total” starting July 1.

The Telemundo O&O, which relaunched its Mon-Fri live morning show in November of 2012, has announced it is adding another hour to the program, now airing from 5 to 7 am.  “Buenos Días”  will also debut an additional new set.

The veteran host joins co-hosts Odalys Molina, Nathalia Ortiz, Allan Villafaña and Elliot Sáenz in the early morning show.  He’ll host the entertainment show  “Acceso Total” with Odalys.

El Pacha quit Univision Radio and Univision 41 in May to sign a deal with SBS and Telemundo.

He just launched “El Jukeo” on Mega 99.7 FM, Mon-Fri from 3 to 7 pm.

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Veronica Villafañe, Editor and Publisher



I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I was president of the National Association of Hispanic Journalists from 2004 to 2006. As an online news manager, I was West Coast Web Editor for impreMedia and Managing Editor of IntersectionsSouthLA.org. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.